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Home Improvement Marketing Companies That Can Increase Your Revenue

As a home improvement business, you might find it difficult to expand outside your local market and reach the number of customers that you are capable of serving. Newspapers, magazines, placing flyers, road signs, and other local ads is a great way to expand your reach, but it generally isn’t enough.

There have been many home improvement businesses that simply weren’t able to adapt and stay afloat financially. If you’re looking to increase your revenue, you have to seek out home improvement marketing companies and explore the online options that are available to you. The majority of people now use their cell phone, tablet or laptop to look for local businesses, and this applies to the home improvement industry as well. Whether you’re a small business, retail store, or local service provider, there’s an opportunity for you to expand your reach and increase revenue through internet marketing. Below, you will find reasons why home improvement marketing companies are so important to your success in the industry.

Search engine optimization for your website

Home improvement marketing companies will commonly provide search engine optimization services for your website. If you don’t have a website yet, they may even include web development services for a reduced cost, knowing you have an interest in optimizing the site thereafter. Search engine optimization is a great investment and it’s something that can’t be overlooked even as a small business owner in a local environment. SEO allows you to expand online and get ranked on search engines for keywords that are directly related to your home improvement services. For instance, as a Seattle based business, you could rank on Google for a term like “Seattle home improvement.” Large cities often have keywords like this that are searched thousands of times per month. Just imagine the income potential having thousands of extra eyes on your website every month. Better yet, these are targeted visitors that previously searched on Google to find the exact services you offer, making each visitor a very legitimate lead opportunity. Search engine optimization can help your business dominate the local market and center yourself as an authority in the area.

Complete web development solutions

SEO services can only be effective when you already have a great website to drive these visitors to. Home improvement marketing companies will be able to build you a professional website that makes your visitors feel at ease and comfortable with hiring you. The site should also be search engine optimized and the keywords that are related to your business and its location should be incorporated into the content of each page on the website. This helps search engines recognize what your website is about and understand which phrases the site should be ranked for. It also means that content writing plays a significant role when building a website. The more pages of high quality content your site has, the better its chances of ranking on search engines like Google.

Lead generation

Some home improvement marketing companies will provide lead generation services. This is a unique service that is exclusive to the more popular industries. Essentially, it means that you’ll be provided with leads in the home improvement industry that could potentially convert to a sale. These are leads that the business selling them to you probably got through their own website, by driving traffic through search engine optimization. Unfortunately, that means you’ll pay a high price for the leads since it takes an investment from the business just to provide them. However, if you’d like a simple way to get in touch with potential clients, lead generation services can help.

Social media

It’s undoubtedly important to establish a relationship with your clients through social media. You can use those relationships to expand your outreach and get more clients as well. Social media has become a significant part of many people’s lives and the sooner you begin building a social media marketing campaign, the better. Home improvement marketing companies can expand your efforts to Facebook, Twitter, Pinterest, and more.

How To Determine a Problematic Client in The Home Improvement Industry

Okay, I have some insight on this subject as a Professional in the Home Improvement and Renovation Industry.

Have you ever considered that when a potential client calls on your business that when you or your secretary sets the appointment to ask the the prospect this: How many contractors do you plan on getting bids from?

I ask this question all the time and you would not believe how much this helps me decide my availability to them.

If they tell me that I was the first call this is usually good news 50% of the time. But if they tell or express to me that they are getting more than 3 bids, well lets just say I know that they are just price shopping.

I would also like to add that in my experience if someone does not want to take the time with me that in retrospect it is clear to me that my time is just not as valuable as theirs. So I will not ever prioritize that type of person. In the long run it will usually lead to problems and even shortcomings to your business financially.

This is something else that every single contractor or sales rep for a contractor should consider. Did you know that when you show up for an appointment that you may feel like you are there to help and in reality the homeowner or property owner is usually in the process of weeding out who they think will be the best fit for them.

Every time I go to an appointment I consider this. My approach is that I am here to help you and not to try to convince you why you should hire me as your contractor. I am just there to help.

Always ask the potential client if they have ever had any contractors work with them in the past. If they say yes, don’t be bashful to ask them how it went.

This will usually show the truth about them and the contractors on the earlier situations, whether they had a good experience or a bad one. When I hear that people have had multiple bad experiences I tend to ask myself while I am listening if it was really just a bunch of bad contractors or is the potential client really just a problematic client with very unrealistic personal demands from the beginning.

I have saw this so many times that they shared the pain they had with prior contractors or handymen and I felt like I could help them only to find out when it was all said and done, I lost my shirt and was just picked apart about every single detail.We are not in this for Charity the last time I looked at what we do for a living.

With the advent of the Internet there is a lot of good information and there is just as much bad information out there. A potential client with too much time on their hands will be questionable of everything you do and because information is so abundant and cheap to get. This will ultimately lead to disagreements during the project while you are hung to them in a short term marriage.

Remember that Contracting is just like being in a short-term marriage and you as a Contractor have to become just as selective as the consumer when it comes to contractor choice. If the client demands a complete spreadsheet break down you are already at a disadvantage for the beginning. In my experience the owner will never ever complain about a lower number and will always complain about the higher number. So just avoid line item breakdowns and only use summaries to present your quote.

As far as allowances go you should only include those in you text body and keep your profit and overhead on the bottom line. Doing these things will help you avoid problematic clients during your estimating process.

In the end the potential client has the money you are trying to win and if you allow them to beat you down on price. Well I will tell you that you are asking to go out of business soon after taking a financial beating and your high stress levels will cause you many sleepless nights.

How To Choose The Right Home Improvement Contractor

Home renovation is a $300 billion industry in the US. There is such a vast number of home improvement contractors operating in the market that it becomes difficult to choose the right contractor for your residential improvement or remodeling needs. If you want to save yourself from a terrible experience of hiring an inefficient service company or contractor, follow a few simple steps to get the best people on-board to work on one of your most prized assets.

Steps To Choosing a Home Improvement Contractor

Here are a few steps that you should take before finding a reliable home improvement contractor.

1. Make A List Of Improvements: Your first step should be the creation of a thorough list of every improvement that you wish to make in your home. Make sure you include all the areas and be sure how you want everything to appear after it is all finished.

2. Research: This is one of the most important steps in deciding the right improvement contractor. Online researching is highly recommended, since it allows you to save a lot of time, money and energy. Look for an improvement and renovation service provider with accreditation from the Better Business Bureau (BBB) or other such licensing boards.

3. Word-Of-Mouth: Ask for references from people who have used the services of the home improvement industry and are happy with the results. You can also ask for references of former clients from the companies during your research. The customer references will help you get an idea of the type of work done by each company.

4. Take Free Estimates: Contact different home improvement contractors who provide all the facilities required to renovate, reconstruct, or improve your residence. Request the companies for a free estimate and full price quote.

5. Contractor Insurance: Check if the contractor has proof of some kind of insurance in. Insurance helps you in case of an accident or a problem. Most reputable contractors provide insurance provisions to their customers to avoid any unforeseen expenses.

6. Compare Candidates: After consulting potential home improvement contractors, narrow down your options and decide whom you want to work with. Keeping in mind their availability, the price quoted and client testimonials, you can pin point the best professional service provider.

Demand Of Plastering Services In The Home Improvement Industry

Plastering services are always in demand. Whether it is a simple home improvement project or renovation of your bathroom, plastering plays a very important role. It is a kind of job which requires special skills and can only be done by a qualified and experienced professional.

Nowadays, most of the residents make home improvements every year to increase the value of your home. Homeowners opt for plastering services to get rid of the dull and drab look of the home and also to get a better architecture. One can look for plastering contractors in different cities who can offer you with the best services.

Different Types Of Plastering Projects

In today’s fast paced world, most homeowners prefer to get the job done by expert professionals. Due to the demand of plastering services in the home improvement industry, some of the plastering contractors are charging a pretty hefty amount.

Keep your budget in mind while you are looking for a plastering professional for your project. Different professionals work on different plastering projects on the basis of their skills and ability. Remember, a client always look for high-quality work.

Look at the following plastering projects where the professionals work:-

Pebble dashing
Damp course Installation

Hiring The Right Plastering Guy

Look for an experienced plastering contractor who can carry out the home repair and renovation work perfectly. Get referral/recommendation from your local builders and then shortlist the top plastering professionals. After you have shortlisted check out their old work and get feedback from the old or existing customers.

Firstly, you should make sure to hire a skilled, trained and experienced professional. You should look for someone who has experience in the same niche and enjoys an excellent reputation for quality work. If they charge you a reasonable price for the services, you should stick to them and look for no other option.

Drywall Finish- Is It A Special Plastering Job?

If you are looking for a plastering contractor to carry out the drywall finish task, it’s advisable to look for companies that mainly specialize in this service. Drywall installation and repair can only be done by experienced professionals and so be a little careful while hiring a professional for this task. Online reviews can help you to hire the right professional.


The right plastering contractor can help you get an excellent makeover. A professional contractor will give it a great finish and add appeal to it